Five Hidden Pitfalls When Naming Your New Company Or New Product

You’re exhausted from several rounds of brainstorming and finally pick a name that seems to convey what you want to say. Your legal eagles clear it, and you start incorporating the name everywhere – on the web, on T-shirts, on stationery and business cards and in correspondence with potential investors or customers.

But oops! You didn’t notice that your name carries one or more of these five slowly sabotaging disadvantages…

creative naming agency

Hidden Pitfall #1: The name can’t be said aloud fast and clearly. Ever called a law firm only to be totally unsure what the receptionist said when picking up the line? Certain combinations of sounds are tongue twisters to say quickly and do not come across clearly to the ear.

For instance, if you named your retail shop Maps, Books, Mugs, Bangles, this four-word name might look great on signage and in newspaper ads. But anyone whose job it was to pick up the phone and say it fifty times a day would soon be in despair. Someone once told me that when I reeled off the name of my publicity book, they heard it as Six Debts to Free Publicity instead of Six Steps. I learned to pause an extra millisecond after “six” to get the name across. But I don’t think it’s viable to try to salvage Maps, Books, Mugs, Bangles in that way.

Hidden Pitfall #2: People can’t spell it. Pity the folks at Cuil, a search engine trying to take business away from Google. “Cuil is an old Irish word for knowledge,” says the company on its About page. Newspaper articles about the company note that it is pronounced like “cool.” To most Americans, however, it looks like a nonsensical and unpronounceable combination of letters.

When the Internet is key to a company’s success, a hard-to-spell name can be a fatal obstacle. If someone gets interested and hears the company name as Quill or Cool and looks at quill.com or cool.com, the company has lost the benefit of that publicity or word of mouth. Quite a different kind of spelling problem comes up when someone hears 24-7 Cleaning and doesn’t know whether to look for it as starting with “2” or “t” and whether it contains a hyphen or a slash between 24 and 7.

Hidden Pitfall #3: The name restricts growth. Minnesota Mining and Manufacturing quickly grew beyond selling sandpaper and wisely changed its moniker to 3M, a name that fits just about any kind of innovation or invention. Banks often run into this pitfall when they tie their identity to a town or county and try to expand into territory that belongs to another area in customers’ minds.

Came up with a creative construction business names is not an easy job, because niches can change. Examples of restrictive restaurant names that seemed advantageous until tastes changed include Pizza Hut, which is now struggling to be known for other foods besides pizza, and any name containing “pasta,” which used to sound European but now sounds fattening.

Hidden Pitfall #4: There’s an embarrassing connotation you weren’t aware of. Although English is spoken and written in many parts of the world, regional and national differences include slang or obscenity that’s unknown across the ocean. This pitfall trips up some local or national companies that may do fine until they try to become known online, where people in another corner of the world begin to get shocked or snicker at the name.

For example, the founder of Nobscot Corporation came from New England, where Nobscot is an honorable Native American place name. However, she later learned that in old England, the name raises eyebrows because “nob” is slang there for a part of the male anatomy. Likewise, My Daily Flog, a photo sharing site, is not likely to become popular in Australia, where “flog” means a solitary practice not normally discussed in polite company.

Hidden Pitfall #5: You don’t really like it. Before committing to your top name choice, try it out for a couple of days in casual conversation. You may find you feel embarrassed about it or shy about saying it. To make the new product or company successful, you must feel 100% comfortable talking about it, so this won’t do. You need a different name. I’ve seen people invent a business identity that they can’t bring themselves to spread wholeheartedly – and their whole investment goes to waste.

Take extra time during naming to make sure you’ve thought of every way in which you plan to use a name and that the name works in those contexts. You can also youse ready made brand marketplaces for example take a look on these technology company brand names. This ensures you won’t face a choice between continuing with a name that’s slowly sapping the potential of what it stands for or taking on the expense of rebranding what you’ve already put out into the world.

What Questions To Ask When Renting A Used Car

While some people love to shop for new vehicles, others find it generally unpleasant to do so. If that is true for you, counter it with quality research and information. Look at the advice shared here and you can find your car purchasing experience a positive one.

You should be ready with financing before going to look for a car. You can talk to a bank or a credit union about it. Doing this often nets you interest rates better than dealers would give, and you also get to shop knowing what your budget is for a new vehicle.

If you are purchasing a car from a private party, have your mechanic take a look at the car before you rent it. If the owners will not allow you to do this, consider it a red flag. There might be hidden, expensive issues that have a bearing on whether the car is right for you. It can be dangerous to rent such cars without doing your homework.

Always negotiate the price of a vehicle. The sticker price isn’t set in stone. When you need help with negotiating, ask a loved one to come along. Make sure you research the car you are interested in first, however, so you have some idea of what to offer.

When you go renting a new car, have someone else go with you. They can listen, see and even help you figure out problems. This can be anyone you trust like a parent, spouse or friend.

If you have been considering a new car hire, your first step should be renting a car loan. This will be for the security that you have. Dealerships usually can help you get a rate that’s better than your personal bank, but you should always know beforehand the interest rate that you are willing to work with.

Test drive your proposed vehicle without fail. Be sure to test drive any vehicle. It doesn’t matter if it seems perfect. You can’t know without driving it. A test drive can give you so much information. You may find the car doesn’t handle as you would like or isn’t as smooth as you expected.

Many salespeople have monthly quotas or goals. By renting at the end of the month, you can capitalize on this fact. Salespeople who have not yet made their quota will be more willing to negotiate in order to seal the deal. These quotas will help you be able to argue out a better deal.

Rent different cars you like. Choose Ferrari rental Dubai If you want to get a real feel for a car or you can read more here , rent one from a local rental car company to give it an extended test drive. Bring the whole family along for a test drive. You can decide if you like the car on the highway and when driving long distances.

An impartial friend can help you make a wise decision with your car. Your friend can advise you if you’re acting irrationally. Ask this person to point out any possible problems or disadvantages that they identify during a test drive.

Know how much you can spend before stepping foot on a car lot. This number must be based on what you wish to spend, along with market research on your chosen model’s general value.

Do not agree to as-is warranties when it comes to used cars. You may wind up getting the short end of the stick. At minimum, a dealer should provide you with a warranty of 30-90 days upon purchasing any vehicle. If you sign an as-is warranty, you’ll be responsible for any repairs even if it happens as you are driving off the car lot.

If you feel overwhelmed, leave the lot. They may ask you to stay, but don’t. If you must lie, do it. Leave immediately! There are many more “fish in the sea,” and you need to be happy with the people you are renting from.

Prior to negotiation, figure out what incentives are available. Research and understand what incentives may be offered. These may include rebates, trade-in values, warranties and many other offers. You will get a better deal if you actually know what to expect when you make your way into the dealership.

Rebates need to be found beforehand. Car dealerships frequently offer rebates on their websites to give you an incentive to make a quick hire. If the dealership is not very ethical, they won’t let you know about any available rebates and will instead keep the money for themselves.

Purchasing a brand new car is an experience that is loved by some people and loathed by others. If you want to enjoy your experience, you have to be educated about what you are doing. Use these tips, and you’ll be ready to make the best choice.

Electric cigarettes are trend now

It would be interesting to make an a poll to get results about how many of you guys smoke regular tobacco cigarette and how many of you smoke electric cigarette. As you might know than electric cigarette is more healthier than a regular ones.

There are many types of these cigarettes and I would suggest you to go with popular brands, because they are the best in the market. Have you ever though about starting to smoke ecigs? You should try this cigalike starter kit to understand what is like to smoke electric ones.

There are many forums about this topic and I suggest you to just google for some more information, because it would be not possible me to write about all types of these e-cigs.

Thank you for reading! I will give a message when I will post a new blog post about cigalike type e-cig brands.

Dental Clinics in Riga for tourists

Many tourists are visiting Riga in summer period. And it is not a surprise, because Riga is one of the hottest trip destinations in summer. In Latvia there is a pretty warm weather in summer and this is on of the reasons why so many tourists comes to Latvia when there is a hot weather.

If you are traveling to Latvia you should visit dentist service, because in Latvia they have very high quality in dental services and the price is very low for such a kind a job. There are many clinics where you can fix you teeth, but smile riga dentist you can find in smile riga website. They offer many services but the dental service is one that I can recommend you.

If you are not planning to go to Riga, than I can recommend you to book a flight to Riga in this summer and get a very affordable dentist service there.